彩宝贝

欢迎光临 湖南成普信息科技有限公司,今天是:
或致电金蝶服务热线 0731-82455936

长沙金蝶渠道伙伴中心

GUANFANGWEIXIN

金蝶软件微信公众号

GUANZHUJINDIEYOUHAOLI

在线留言 联系金蝶软件

金蝶新闻

金蝶软件服务

奶茶店为什么容易火,不容易活?

发布日期:2019/6/20 16:39:58   浏览次数:0 次   作者:qy
奶茶店为什么容易火,不容易活?

彩宝贝   JINNIANLAI,CHAYINSHICHANGCHENGWEICANYINYEZUIHUOREDECHONGER,CHAYINPINPAIZHONGDUO,MENDIANGUANGBU,ZIBENSHICHANGBACHAYINYEDANGZUOXINDEJUEJINDI,LAIZIZHEIYILINGYUDEXUNXIYEBUDUANQIANDONGWAIJIEDE“SHENJING”。

彩宝贝   YIGEYUEQIAN,WANGHONGCHAYINPINPAIXICHABEIBAOWANCHENGXINYILUNRONGZI,GUZHICHAOGUO80YIYUAN。LINGYIZEXIAOXIZELAIZIOUZHOU,YOU“SHIPINJIENUOBEIERJIANG”ZHICHENGDESHIJIEPINZHIPINGJIANDAHUIBANJIANGLISHANG,FAYUANYUZHONGGUOXIANGGANGDEGANGSHINAICHALANFANGYUANHUOJIANG,CHENGWEIGUONEIWEIYIHUOJIANGDENAICHAPINPAI。

  YIBIANSHIPINFANBAOCHURONGZIXINWENDEWANGHONGCHAYIN,YIBIANSHIZHANHUOGUOJIQUANWEIDAJIANGDE67NIANJINGDIANPINPAI,LANFANGYUAN,ZHEIGECIQIANXIANSHAO“PAOTOULUMIAN”DEGANGSHINAICHAPINPAI,YISHIJIANBEIDANGCHENGZHONGGUOCHAYINSHICHANGZHONGDE“JIAOJUZHE”,LINGYEJIEGEWAIHAOQI。BENJIUJINGZHENGGEJUFENHUAJIAJUDEZHONGGUOCHAYINSHICHANG,RUJINGENGXIANGYIGE“XIAOYANMIMAN”、PAIXIFENMINGDECHAYINJIANGHU。

 01 千亿中国茶饮江湖与两大派系

  ZHONGGUOSHISHIJIESHANGZUIDADECHAYESHENGCHANGUO、XIAOFEIGUOHEMAOYIGUO。2018NIAN,ZHONGGUODECHAYECHANLIANGDADAOQUANQIUZONGCHANLIANGDE47%,XIAOFEILIANGYEDADAOQUANQIUDE36%。

  JINXIENIAN,SUIZHELINGSHOUYETAIDECHUANGXIN,CONGYEZHEDUIZHONGGUOCHAWENHUADEZHONGXINSIKAOBAOZHUANG,JINYIBUTIGAOLEDAZHONGDUICHAYINDEXIAOFEIREQING,YEDAIDONGLEZHONGGUOCHAYINSHICHANGGUIMODEXUNSUKUOZHANG。JUAIRUIZIXUNSHUJUYUJI,2019NIANZHONGGUOCHAYINSHICHANGGUIMOJIANGCHAO1000YIYUAN。

  ZHEIYIYOUZHEQIANYISHENGYIDEZHONGGUOCHAYINSHICHANG,YINLAIBUSHAORENJINCHANGGONGCHENGLVEDI,GEZHONGGEYANGDECHAYINPINPAIKAIDAOJIETOUXIANGWEI,CHAYINJIANGHUHUNZHANJINRUBAIREHUAJIEDUAN。

  MEITUANDIANPINGCIQIANFABUDE《2019ZHONGGUOYINPINXINGYEQUSHIFAZHANBAOGAO》SHUJUJIUXIANSHI,2018NIANPINGTAISHANGCHAYINSHANGHUSHULIANGXIANGBI2017NIANFANLE3BEI,JIEZHI2018NIANDISANJIDU,QUANGUOXIANZHICHAYINMENDIANSHUDADAO41WANJIA。

  CONGSHANGYEMOSHIHECHANPINLAIKAN,BIZHEDAZHIBACHAYINJIANGHUFENCHENGLIANGDAMENPAI:

  SHOUXIANSHIZIBENPAI。

彩宝贝   GENJUSHENGSHIHUAYANJIGOU《2019-2025 NIANZHONGGUOXINSHICHAYINXINGYESHICHANGSHENDUDIAOYANJIFAZHANZHANLVEYANJIUBAOGAO》ZILIAOXIANSHI,2016NIANSHIXINCHAYINYUANNIAN,YESHIZIBENJIZHONGTOUZIDEXIAOGAOFENG,XICHAHUODEIDG、LEBAISHICHUANGSHIRENHEBOQUANDETOUZI;

  YINWEICHAHUODELIUQIANGDONG5YIYUANTOUZI;YIDIANDIANHUODEMEIYA1YIMEIJINRONGZI;NAIXUEのCHAHUODETIANTUZIBENDEA LUNJINYIYIYUANRONGZI。DAOLE2018NIAN,XINCHAYINPINPAIRONGZICHAOGUO10YIYUAN。

奶茶店为什么容易火,不容易活?

  某茶饮店员工在制作产品

  LINGYIPAISHIJIANGXINPAI,ZHEIYIPAIBURUSHANGSHUPAIBIE“SHENGMINGQUEQI”,FANDAOLVEXIAN“CHENJI”,TAMENYICHANPINBENSHENWEIQUDONGLI,SHUSHINIANJIANGXINDAMOCHANPIN,BIRUBEICHENGWEIGANGSHINAICHASHIZUDELANFANGYUAN。

  02 资本是撬动市场的“关键一手”?

  ZHONGGUOSHICHANG,CONGLAIJIUBUQUEZIBENDESHOU。ZIBENKEYIRANGCHUANGYEZHEYONGYOUGENGDUOZIYUANZHENGDUOSHICHANG、QIANGZHANXIANJI,DANYEKENENGCUNZAIBUFENBIDUAN。

  BIRUGONGXIANGDANCHEXINGYE,ZHUXIAOHUDEKUAISUTAOXIAN,SHIDEofoXIAOHUANGCHECHENGWEIYIGEANLI。DANGZIBENFANGYUCHUANGSHIRENZAIJINGYINGCELVESHANGCHUXIANFENQI,“TINGSHEIDE”CHENGWEILELANZAIQIYEFAZHANMIANQIANDEYIDAOMENJIAN。ZUIZHONG,ofoZAIGONGXIANGJINGJISHANGYEMOSHIWEIMING、HEXINJINGZHENGLINANYIPINGGUDEBEIJINGXIA,BAIZAILE“HONGHUANGLAN”ZHIZHANZHONG。

  2012NIAN,HULIANWANGCANYINBIZU“HUANGTAIJI”ZAIBEIJINGCHENGLI,PINGJIEYIGEHAODEHULIANWANGYINGXIAOGUSHILIANXUHUODELEZIBENDERENKE,BINGJIEZHUZIBENDELILIANGXUNSUKUOZHANGMENDIAN。DANGUODUZHUZHONGYINGXIAO、DINGJIAGUOGAO,ZAIGAOSUKUOZHANGMENDIANZHIYUYOUHULVELECHANPINZHILIANGHEKOUWEI,DAOZHIXIAOSHOUYEJIWUFAZHICHENGJINGYINGCHENGBEN,ZUIZHONGZHINENGGUANBIDUOJIADIANMIAN。

  HUIDAOCHAYINXINGYE,SUIRANXIANZAIBEISHOUZIBENZHUIPENGDEWANGHONGPINPAIBUZAISHAOSHU,DANYISUOWEIDE“HULIANWANGSIWEI”QIJIADEXINSHICHAYINPINPAI,DUOSHUSHIZAITONGGUOJIANGYIGEHAOTINGDEGUSHILAIXUNSUHUODEZIBENRENKEJINERHUOYI,ERFEICHANPINBENSHEN。

  YOUYUCHAYINPEIFANGNANYIXINGCHENGZHUANLI,YIGEBAOKUANTUICHUHOUXINGYEFENFENXIAOFANG,DAOZHIWANGHONGCHAYINPINPAIDECHANPINTONGZHIHUAYANZHONG。BUTONGDEPEILIAOJIAGONGHUNHE,XIAOFEIZHEYECHANGBUCHUSHENMECHABIE,KAOTONGZHIHUADECHANPINHENNANXINGCHENGBILEI。

  CONGGUOQUTAISHIZHENZHUNAICHADEXIAOWANG,KEYIKANDAOCHAYINJIANGHUSUIDA,DANJINPINGZIBENTUIDONGDAILAIDE“FUZHIZHANTIE”SHIKUOZHANG,HENKENENGZHISHITANHUAYIXIAN。

彩宝贝   MEITUANDIANPINGSHUJUXIANSHI,2015NIANXIABANNIANKAISHI,YINPINDIANGUANDIANSHUZHUJIANZENGJIA,2017NIANSHANGBANNIANYINPINDIANGUANDIANSHUCHAOGUOKAIDIANSHU28%。MEINIANGUANDIANHEHUANPINPAIDEXIANXIANGYANXUZHIJIN,BINGCHENGWEIXINGYECHANGTAI。

奶茶店为什么容易火,不容易活?

  SHUJULAIYUAN:MEITUAN

彩宝贝   BIZHERENWEI,DUIYUXIANZAIDEXIAOFEIZHELAISHUO,DUICHANPINDEXINXIANGANNENGTINGLIUDUOZHANG,JUEDINGLECHANPINDESHENGMINGZHOUQI。YIKAOYINGXIAOHEBAOKUAN,ZHUDINGSHI“YANQIUJINGJI”,ZAILIULIANGXIAOYINGSHUAIJIAN、XIAOFEIZHEXINXIANGANTUNQUZHIHOU,RUHEZHENZHENGZUODAOYIGUKEWEIZHONGXIN,CHENXIAXINLAIDAMOCHANPIN,CAISHIZIBENPAIWEILAIDEPOJUZHIDAO。

  03 留住消费者的核心密钥

彩宝贝   CHULESHANGSHUZIBENPAIZHIWAI,ZHONGGUOCHAYINSHICHANGHAIYOULINGWAIYIPAI——JIANGXINPAI。

  ZHISUOYICHENGZHIWEIJIANGXINPAI,SHIYINWEITAMENBUJIYUKUOZHANG,ERSHISHUSHINIANRUYIRIDIZHUANZHUDAZAOJINGDIANCHANPIN,YIGUOYINGDECHANPINLIHEJINGGUOSHIJIANJIANYANDEPINPAILI,“SHOUGE”XIAOFEIZHEHEHUODEXINGYEZHUANJIARENKE,CHENGWEIXINGYELIYIGUJIANRENDELILIANG。

  JIANGXINPAIZAIQITAKUAIXIAOPINLINGYUYIJINGYOUGUOCHENGGONGDEANLI,PIRUJINNIANLAIDAREDE“GUOCHAOFENG”,KEYIKANDAOSHICHANGDUIYUYOUYOUJIULISHIDEJINGDIANPINPAIHEJIANGXINCHANPINSHIFENMAIZHANG,BINGJIANGZHISHIWEI“GUOMINPINPAI”。

彩宝贝   DUONIANLAIZHUANZHUZUOHAOYIKETANGDEDABAITUNAITANG,HEKAOZHE“JIANCHIBACHANPINZUOHAO”DEJIANDANXIANGFA,CHANPINYUANXIAOQUANQIU80DUOGEGUOJIAHEDIQUDE“LAOGANMA”,JIUSHIQIZHONGDIANXINGDAIBIAO。

  QIANWENTIDAOLAIZIXIANGGANGDEGANGSHINAICHASHIZULANFANGYUAN,BIANSHICHAYINJIEDEJIANGXINDAIBIAO,KANSISHIGEXINXINGDEYINQIXIAOFEIZHEREPENG“JIAOJUZHE”,MEIXIANGDAOQISHISHIGANGSHINAICHADEKAICHUANGZHE,XIANGYULEBANGEDUOSHIJI,ZHOURUNFA、TANYONGLIN、CHENYIXUNZHEIYANGDETIANWANGJUXING,YEHUIBUSHIZOUJINLANFANGYUANDIANSHANGYIBEISIWANAICHA。“BUHELANFANGYUAN,BAILAIXIANGGANG”,MEISHIJIACAILANDEZHEIJUZUIGAOPINGJIA,RANGBUSHAOYOUKEMUMINGDAOLANFANGYUANPAIDUIDAKA,PAIDUISHENGKUANGCENGYIDUJINGDONGJINGFANGQIANLAIWEICHIZHIXU。

彩宝贝   XIANGGANGRENKEYIYIRIBUYINJIU,DANBUNENGYIRIBUHENAICHA。ZHEIZUORENKOUGUIMO700DUOWANDECHENGSHI,MEINIANYAOJINKOUYU5800DUNHONGCHA,YINIANNENGHEDIAO10YIBEINAICHA,CHANSHENGDEZHIJIEJINGJIXIAOYIJIUCHAOGUO100YIGANGYUAN。

  ZAIZHEIGEPANGDADENAICHASHICHANGZHONG,HENGLIANGGANGSHINAICHAZHENGZONGYUFOUDEBIAOZHUNFEILANFANGYUANMOSHU,CHUANGSHIRENLINMUHEBEICHENGWEI“SIWANAICHAZHIFU”。QICHU,LINMUHESHIWEILERANGLAOLEIDEDICENGXIANGGANGPINGMINYENENGXIANGYONGSHANGJIEFADECHAYIN,JINERGAILIANGLESHANGLIUSHEHUIZHUANSHUDEYINGSHIXIAWUCHA,RUJIN,LANFANGYUANJIHUCHENGWEIYIZHANGXIANGGANGMINGPIANHEWENHUAFUHAO。

奶茶店为什么容易火,不容易活?

  兰芳园香港街头老店

  LANFANGYUANJINGJIUBUSHUAI,KAODESHIDUIYUCHANPINDEJIANGXINDAMOHE“SIKE”JINGSHEN。WEILEZHAODAOZUISHIHEDECHAYEHENAIYUAN,LINMUHEZUOLESHANGBAICIDEKOUWEISHIYANHEDIAOYAN,ZUIZHONGQUEDINGLERANGJIUCHENGRENDOUSHUOHAODEPEIFANG,BINGYANXUZHIJIN。

彩宝贝   LAOYEZIZAIGONGYISHANGHAIYOUDUOZHONGCHUANGXINHEGAILIANG,SHILANFANGYUANZAIKOUGANSHANGBIQITAGANGSHINAICHAGENGSHENGYICHOU。TAJIANGCHUANTONGZHUCHADEDACHAHUGAILIANGCHENG“XIAOTONGHU”,TONGGUOKONGZHIMEIHUCHADEZHUCHASHIJIANLAIBAOZHENGCHADIDEXINXIANDU。

  WEILEZHUIQIUCHANPINDEXINIKOUGAN,XUANYONGMIDUJIAOGAODEBAIMAOBUSHOUFENGCHADAIGUOLVCHAZHA,QUCHUCHASEWEI。QIDUCHUANGDE“BASHOUZHUANGCHAFA”RANGWUZHONGCHAYEYUKONGQICHONGFENFANYING,XIANGHUDIAOHE,BICHUCHAXIANG。ZUIZHONGZAIJIANGNAIYIYIDINGDESHOUFAHEGAODUZHUANGJINLAHAODECHADI,YIBEIDIDAODELANFANGYUANNAICHA,CAISUANWANCHENG。ZHEITAOFUZAERYANJINDEZHIZUOGONGYI,YEZAIDUONIANQIANBEIXIANGGANGZHENGFULIERU“FEIWUZHIWENHUAYICHAN”。

奶茶店为什么容易火,不容易活?

  茶香奶滑回

彩宝贝   KUAYUELIUSHIYUNIANDELISHIZHANGHE,LANFANGYUANPINPAIJINGLILEWUSHUCIXIAOFEIQUSHIDEGENGDIE,YIRANCHANGXIAO,KEJIAN,JINGDEQISHIJIANJIANYANDEPINPAILI,YEZAIBANGZHUJIANGXINPAIZOUDEGENGYUAN。

  6YUEZHONGXUNLUODISHANGHAIDELANFANGYUANKUAISHANDIANZHISUOYINENGYINFASANTIANPAIDUIRECHAO,ZHENGSHILIANGHAOPINPAIJIDIANHEGUOYINGCHANPINSUODAILAIDEREXIAOXIAOYING。

  ZAIJIANGXINPAIKANLAI,JIANCHIDAMOCHANPIN,BUDUAN“XIULIANNEIGONG”,CAISHILIUZHUXIAOFEIZHEDEHEXINMIYAO,CAINENGBANGZHUPINPAIZAIBIANHUANMOCEDESHICHANGJINGZHENGZHONGZHANWENJIAOGEN。

  JUJUE“ZIBENCUISHU”,YIDAMOCHANPINDEJINGSHENQUDAMOPINPAI,ZAIBAOZHENGPINZHIDEQIANTIXIABUDUANJINXINGXINPINCHUANGXINHEYINGXIAOCHUANGXIN,CAINENGWEIPINPAIDAILAIJIYEZHANGQING。

 04 千亿市场,谁能笑傲江湖?

彩宝贝   QIANYIJIDEZHONGGUOCHAYINSHICHANG,SUIZHEGENGDUODEPINPAIJINRUJIANGJIASUFENHUAHETAOTAI。MUQIAN,YOUZIBENJIACHIDEXINCHAYINBEIRENWEISHIFENGKOU,DANSUIZHEJINGJIFAZHAN、XIAOFEISHUIPING、XIAOFEIXIGUANDENGYAOSUDEGAIBIAN,ZIBENZHUIQIUDEFENGKOUCHAOXIANGYEHUIGENZHEZHUANBIAN,ZHANGDUOFENGKOUDEGUANJIANYAOSUYONGYUANSHI“REN”。RUHEYICHANPINDEHEXINJINGZHENGLILIUZHUXIAOFEIZHE,CAISHICHAYINPINPAIMENBUDEBUSIKAODEWENTI。

彩宝贝   WEILAI,SHEINENGZAIFENGQIYUNYONG、BUDUANGENGDIEDECHAYINSHICHANGLIXIAOAOJIANGHU,CHENGWEIZHENZHENGDEZHONGGUOCHAYINZHIWANG,XIANGXINSHIJIANHUIJICHUDAAN。