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传统企业该如何迈出电子商务第一步?

发布日期:2019/8/7 15:07:10   浏览次数:0 次   作者:qy

  DIANZISHANGWUBIRANSHICHUANTONGQIYEDEZHUANXINGQUSHI。JINNIANLAI,GUONEICHUANTONGQIYEYEFENFENJUEXING,KAISHIJIARUDIANZISHANGWUDEDAJUN,FENFENJINXINGDIANSHANGSHANGCHENGXITONGKAIFA。XIANGBILINGQIBUDECHUNDIANSHANGQIYE,CHUANTONGQIYEWUYIZAIGUANLI、GONGYINGLIAN、ZIJIN、RENMAIDENGFANGMIANYOUZHEBUXIAODEYOUSHI,DANZHEIXIEYOUSHIYEKENENGHUICHENGWEITAMENZAIDIANSHANGLINGYUDEYIZHONGZUAI,NEIJIUSHIGAIRUHEMAICHUDIANZISHANGWUDEDIYIBU?

传统企业该如何迈出电子商务第一步?

  第一种做法:以线下的运营团队,衍生到线上的推广

彩宝贝   ZHEIXIEQIYEDEXIANSHANGYEWUYEYOUXIANXIATUANDUIFUZEYUNYING,ZHEIJIUDAOZHILEZAIXIANSHANGXIANXIALIANGZHONGBUTONGSHANGYEMOSHICHONGTUSHI,QIYEKENENGCAIQUHUIBIDETAIDU,ZUIZHONGDAOZHILEDIANZISHANGWUXINGTONGXUSHE。YIGEHENYOUQUDEXIANXIANGSHI,TAOBAOSHANGCHENGSHANGYOUHENDUOZHIMINGXIANXIAPINPAIDEGUANFANGQIJIANDIAN,QIYEJIJINGRANZUOBUGUODIFANGJINGXIAOSHANGDEZHUANYINGDIAN。

  SHISHISHANG,BAOZHEYANSHENTAIDUDEQIYE,JIBENSHANGMEIYOUCHENGGONGDEANLI。ZUODEBIJIAOHAODECHUANTONGQIYEDIANSHANG,JIBENSHANGQIDIANSHANGBUMENDOUSHIYOUDULIGONGSIYUNZUODE,QUANZETONGYI、MUBIAOMINGQUELE,TUANDUICAIYOUXIANGQIANDEDONGLI。MEIGUOWOERMAWEILEZHUIGANSHANGYAMAXUNDEFAZHANSUDU,TEDIBADIANZISHANGWUBUMENDULICHUWOERMAXIANXIAGUANLITIXI,ZHEIGEDIANZISHANGWUTUANDUIKEYIWANQUANDULIYUNZUO,BIYAOSHIHAINENGYUXIANXIAWOERMAFENXIANGQISHANGYEZIYUAN。ZAIFAZHANGUOCHENGZHONGTAXIEDIAOLEXIANXIASHITIDEBAOFU,QINGZHUANGSHANGZHENDEANZHAODIANZISHANGWUDEXINGYEGUILVQUYUNXING,ZUIZHONGSHIXIANLEZAITOURUJINEHEFAZHANSHIJIANSHANGYUANDIYUXIANXIASHITI,DANSHOUYIHUIBAOLVYOUYUANGAOYUXIANXIASHITIDEHAOJUMIAN。

  第二种做法:走差异化路线

  YOUBUFENZHIMINGCHUANTONGPINPAIQIYE,ZHUANXINGDIANZISHANGWUDIYIBUKEZHIJIEZUOXIANXIASHANGPINDEZHUANYIXIANSHANGXIAOSHOU。ZAIXIANXIAXIANSHANGTONGYISHOUJIADEQIANTIXIA,PINGJIEZHEZHIMINGCHUANTONGPINPAIBENSHENYIJUBEIZUGOUDEPINPAIYINGXIANGLIHELISHIYONGHUZIYUAN,GENGPINGJIEZHEXIANSHANGGENGXIANJINDEYINGXIAOMOSHIYIYANGKEYIHUODEFEICHANGBUCUODEKAIJU,HAIKEJIANGUDUIGUOJICUNLIANGSHANGPINDEDAZHEQINGHUO。

彩宝贝   DANDAOYIDINGDEJIEDUAN,XIANSHANGXIANXIADEMOSHICHONGTUHAISHIHUIZHUJIANJIHUA,ZHEISHIYOUYUXIANSHANGXIANXIADEYINGXIAOFANGSHIHEYINGXIAOCHENGBENDEBUTONGERDAOZHIDE。ZAITONGYIDESHANGPINSHOUJIAQIANTIXIA,XIANSHANGXIAOSHOUDEJINGLILVHUIGAOCHUXUDUO,JINERZUAILEDIANZISHANGWUDEGUIMOHUAFAZHAN。TONGSHI,XIANXIADIQUJINGXIAOSHANGYEYINWEIBIXIANSHANGSHOUJIAGAOANGERNANKAN。

彩宝贝   YINCI,YAOSHIXIANSHUANGXIANDEJUNHENGFAZHAN,BIMIANEXINGJIAGEZHANDEFASHENG,SHISHIDIYINRUCHAYIHUASHANGPINXIANLAIPINGHENGCHONGTUSHIWEIYITUJING。DANGQIANLAISHUO,SHANGPINJIEGOUGUIHUAPINGHENGDIANZAIYU70%-80%DESHANGPINYUXIANXIABAOCHIYIZHI,XINZENG20-30%DESHANGPINZUOWEIXIANSHANGDETEGONGKUAN,RANGZHULIUDESHANGPINQUMANZUZHULIUYONGHUDEXUQIU。

彩宝贝   DISANZHONGZUOFA:CANGCHUGUANLIXITONG

  XIANXIACHUANTONGPINPAISHIZHENGJINZHENGCHUSHIDEDAXINGHUOJIA,QIBIAOXIANTEZHENGWEIDAPILIANGSHAOPICIDEFAHUOJIDIQUJINGXIAOSHANGHUOZHIYINGDIANPU,ERDIANZISHANGWUZESHIZHENGJINLINGCHUSHIBUJU,YIBUSONGDAOQUANGUOGEDIDEYONGHUSHOULIDE,BUJINJINCHUHUOPINYOUSANYOUZA,HAISHEJIDAOTUIHUANHUOCHULIDENGWENTI,QIBIAOXIANTEZHENGWEIXIAOPILIANGDUOPICI。

  SUOYI,XIANXIACHUANTONGPINPAIDEERPXITONGJIBENBUSHIYONGYUDIANZISHANGWU,QIEDUIYUANYOUERPXITONGJINXINGERCIGAIZAODEKENENGXINGBUDA,WEIYOUJIANLISHIHEDIANZISHANGWUFAZHANDECANGCHUERPXITONG,SHIXIANYUYUANYOUERPXITONGDESHUJUDUIJIECAISHIFANGAN。ZIJIANDECANGCHUGUANLIXITONG,RUJUBEILUOJIFENCANGDINGYIHESHANGPINKUCUNSUOCANGDENGGONGNENGDEHUA,ZAIDIANZISHANGWUDEFAZHANCHUQIHAINENGYUXIANXIAGONGYONGCANGKUZIYUAN,DENGDAOSHANGLEYIDINGGUIMOHOUZAIANYEWULIANGDEZENGZHANGXUQIUDULICANGKU,BIRURIXIAOLIANGGUOQIANDANYISHANG。

 第四种做法:网络营销和渠道分销

  DUIYUXIANXIACHUANTONGPINPAILAISHUO,XIANSHANGJIUSHIYIGEQUDAO。SUOYIBINGBUJIEYISHANGPINZAINAMAI,YONGHUZAINAMAI,ZHIYAONENGMAIDIAOHUOJIUOK,ZHIYUZHIYINGHEFENXIAODOUHUICHANGSHIZHEQUZUO。BIRUZUODANNUDEDIANZISHANGWUMOSHIYIDULIDEZHIYINGGUANWANGWEIZHONGXINFUSHEZHENGGEHULIANWANG,TAHUIZAISUOYOUDEDISANFANGPINGTAISHANGKAIDIAN,YEHUIJIB2CZHIYINGPINGTAIGONGHUO。PINPAISHANGZHIZAITONGYISHANGPINSHOUJIADEYUANZESHANG,ZHENDUIBUTONGDETONGLU,BUTONGDEYONGHU,TIGONGBUTONGJIAWEIDESHANGPINHECUXIAOFANGSHI。

  ZHEILEICHUANTONGPINPAIXUYAODESHIDUOQUDAOXIAOSHOU,YITONGYIDEDINGDANCHULIDEJIEJUEFANGSHILAIWEICHITONGYIDEXIAOSHOUGUIZEDESHUCHUFANGAN。QIQUEDIANSHIZHEILEIXIANXIACHUANTONGPINPAIHULVELEZAIHULIANWANGDEXUNISHIJIELIYEFENHENGLONGGUANGCHANGHEDIYIBAIHUODELISHIYONGHUCENGCIDEQUBIE,BULIYUPINPAIDIWEIDEZHANGQILIANGXINGFAZHAN。

  DANGRAN,XIANXIACHUANTONGPINPAIZHONGYEHUIYOUZHIZHONGDIANZUOZHIYINGMOSHIDEQIYE。BIRUMEITESIBANGWEIJIUBAQIZHANLVEZHONGDIANHEXINFANGZAILEZIJIANDEB2CGUANFANGWANGZHANSHANG。ZHEILEICHUANTONGPINPAIDUIDISANFANGPINGTAIHEFENXIAOQUDAODEGONGHUODOUHENSHAO,JIBIANOUERPAOYIXIALIANGYESHIWEILEDUANQITIGAOXIAOSHOUE,WEIZHIYINGB2CGUANWANGFENDANBUFENXIAOSHOUYALI,ERBUHUIDONGYAOQIXIANSHANGZHANGQIGUIHUACENGMIANSHANGDEFAZHANZHONGXIN。DISANFANGPINGTAIZUIDUOYEJIUSHIGECHULIDIAOYIXIEZHIXIAOKUCUNPINDEQUDAO,HAOHUOZIRANSHIFANGZAIZHIYINGDEB2CGUANWANGSHANGMAI。ZHEIYANGZUODEYIYIZAIYUTONGGUOBUDUANJILEIDEYONGHUGOUMAIXIGUANLAIWANCHENGZHANGYUANDEXIAOSHOUYEJIZENGZHANGMUBIAO。ZHEIYOUDIANLEISIYUXIANXIADEJIEPUDIANYINGXIAOMOSHI,BIJINGJIEPUDIANZUODALEYEKEYICHENGWEIHENGLONGGUANGCHANG,ERDIANZISHANGWUBUMENYEZHUJIANJUBEILEDANDUFENCHAI、BAOZHUANG、SHANGSHIDETIAOJIAN。

传统企业该如何迈出电子商务第一步?

  第五种做法:门户网站和SNS推广

  DIANZISHANGWUDUIYUBIAOZHUNHUASHANGPINLAISHUO,SEM、CPS、WANGZHIDAOHANGSHICHANGGUIYINGXIAOTUIGUANGDESANBANFU,DANFEIBIAOZHUNHUASHANGPINHAISHIXUYAOYIKAOMENHUYINGGUANG、CHUIZHIWANGMEI、SHEQU/KEHUDUANDENGDALIULIANGDEWANGZHANTUIGUANG。RUGUOSHIXIANXIAZHIMINGPINPAI,JIUGENGYINGZAIZUOYINGXIAOGUANGGAODETONGSHI,DALIJINXINGYONGHUGONGGUANXUANCHUANLE。

  LINGWAI,WEIBOHESNSYESHIHENHAODEYINGXIAOGONGJU,MEIGUO76%YISHANGDEDIANZISHANGWUB2CDOUJINXINGWEIBOHESNSYINGXIAO,QIGUANZHUDEHEXINZHIBIAOSHIROITOUZIHUIBAOLV。BUTONGSHANGPINLEIBIEDEROICHAYIHENDA,BAOKUOSHANGPINSHOUZHONGDU、MEITITUIGUANGLIDU、PINPAIZHIMINGDU、ZHONGSHIYONGHUZIYUANDENGGEFANGMIANDOUHUIYINGXIANGROI,ROIDETIGAOSHIGEKECHIXUYOUHUADEGUOCHENG。

  XIANZAIGUONEIZUIYOUMINGDEJIJIAB2CYESHICONGJIBAIKUAIQIANYIZHANGDINGDANYILUGUOLAIDE,DAOXIANZAIDADOUYEZHINENGZUODAOGUANGGAOTUIGUANGDEZONGCHENGBENYUCHANSHENGDINGDANDEMAOLIDAPINGERYI,BUYAOZHIWANGZHEGUANGGAOYINLAIDEXINYONGHUZAIQIDIYICIGOUMAISHIJIUNENGZHUANDAODAQIAN。ZAIWOKANLAIBAOZHENGROIDEFANGSHICHULEJIANGDIXINYONGHUDEHUOQUCHENGBENWAI,GENGYINGGAIZUODESHIBUDUANDICIJILAOYONGHUZHONGFUGOUMAI,JINERJIANGDILAOYONGHUDELIUSHILV。

  第六种做法:投资运作快递团队

  CONGCHENGBENTOURUDEJIAODUKAOLV,ZIJIANPEISONGTUANDUIDECHUQICHENGBENHENDA,ZAIMEIYOUDADAOGUOWANDANYITIANDEGUIMOQIANBUYONGKAOLVZIJIANPEISONGTUANDUI,QIEJUEDABUFENQINGZHISHANGPINDEDIANZISHANGWUDAOLEMEITIANSHIWANDANYEBUXUYAOZIJIANPEISONG。DANCONGYONGHUTIYANFUWUDEJIAODUKAOLV,DIANZISHANGWUMOSHIYIZHUDINGLEHUIDAILAIWULIUPEISONGDEGAOSHUIZHUNYUNYINGFUWU,ZAIGUONEIDANGQIANDEWULIUYEXIANGDUILUOHOUDEHUANJINGXIA,TONGGUOXITONGGUANLIRUANJIANLAIJIANKONGWAIBAOTUANDUIDEPEISONGFUWUPINZHI,XIANDEGENGJINGJISHIYONGXIE。

彩宝贝   XIANXIACHUANTONGPINPAIDEITBUMENTONGCHANGDOUHENBORUO,TONGSHIYEQUEFACHENGXUYANFANENGLI,SUOYIWULUNRANGMEIJIECHUGUODIANZISHANGWUMOSHIDEITBUMENYANFA,HAISHIDULIZUJIANITTUANDUILAIYANFAPEISONGJIANKONGGUANLIXITONG,WULUNCONGSHIJIAN、CHENGBEN、XIAOLV、JIEGUOSHANGDOUSHIBIRANBURURENYI,QIEXITONGWEIHUGENGXINDECHENGBENYEHENGAO。GUONEISHICHANGSHANG,YICUNZAIYOUBIAOZHUNGONGNENGQIBEI,JIBENGUANLILIUCHENGTONGCHANG,QIEJIANRONGXINGJIAOGAODESHANGYONGJIEJUEFANGAN,ZHURU:IBM WCS、XINDANOVERSEA、SHOPEXDENG,YINCIZHIJIEGOUMAIYIGEPEISONGJIANKONGGUANLIXITONGSHIZUIYOUXINGJIABIDEXUANZE。

  CANGKUGUANLIHESHICHANGTUIGUANGBUSHIHEWAIBAO。YINWEICANGKUWAIBAOBIRANHUIZENGJIABEIHUOLIANG,ZIZUJIANCANGKUDECHENGBENBINGBUBIWAIBAOGAO;ERSHICHANGTUIGUANGKEYIWAIBAOZHIXING,DANYINGXIAOFANGANDEBAWOHEJIANKONGDENGYIDINGDEZIJIZUO,ZHEISHIHEXINJINGZHENGLIZHIYI。

  第七种做法:合理调整人事职责

彩宝贝   YAOZUJIANYIGETONGSHIJUBEIXIANXIAXIANSHANGPINPAIYINGXIAOJINGYANDEDIANSHANGTUANDUI,XIANZAIJIBENSHIYIGEBUKENENGWANCHENGDERENWU。YINCI,XIANXIACHUANTONGPINPAIHENRONGYIZOULIANGGEJIDUAN:YAOBUJIUYONGBUDONGDIANZISHANGWUMOSHIDEXIANXIAZIDIBING,JIEGUOZIRANSHIXIAOLIAOBAICHU;YAOBUJIUQINGYIXIESUOWEIDEDIANZISHANGWUDAGONGSIGAOGUANZHUANJIA,JIEGUOYOUYUBULEJIEXIANXIADECHUANTONGMOSHI,YEHUIBAIXIAZHENLAI。

  GUONEIDIANZISHANGWUDEGUIMOHUAFAZHANDAOLUZHIJINHAIBUDAOWUNIAN,QIEQIANQIDEMOSUOFAZHANJIBENYICAOGENWEIZHU,ZHENGGUIHUADEXIANSHANGYUNYINGMOSHIYEZHISHIZUIJINLIANGNIANCAIDAZHICHENGXINGDE,XINGYEZHONGDEDAGONGSIYETONGYANGMIANLINZHEYINFAZHANSHIJIANTAIDUANERYUANGONGNENGLIBUWENDINGDEWENTI。YINCIZAIJINHOUXIANGDANGZHANGDESHIQINEI,DIANZISHANGWUPINGTAIDEFAZHANRENGDEJIYUDUIXIANXIACHUANTONGMOSHIDECHONGFENLIJIEZHISHANG,ZAIFUYUYIXIEDIANZISHANGWUZAITESEYINGXIAOMOSHI,JINERZAIFAZHANDEDAOLUSHANGZHUBUGAISHANCAINENGXINGDETONGDE。SUOYIQITUANDUILIJIXUYOUCHENGGONGJINGYANDEDIANZISHANGWURENCAI,YOULIBUKAIXIANXIACHUANTONGDESHANGPINYUNYINGRENCAI,TAMENSHISHUBIAOHESHUINIDEJIEHE,ZAIBUDUANDIYOUSHIZIYUANZHENGHEZHONGDUIBUTONGMOSHIDECHONGTU,XIANGHULIJIEXIANGHUXUEXI。

 第八种做法:选对转型实践

  DIANZISHANGWUDEFAZHANDAOLUWEIKUAIBUPO,QIDONGDEYUEZAOZECHENGBENHEFENGXIANDOUYUEDI,XIANFAYOUSHIYEYUEMINGXIAN。GUONEIDEXIANXIACHUANTONGPINPAILININGLVXIANTARULEDIANZISHANGWUGUIDAO,XIANYIJUBEILENIANXIAOSHOUEGUO5YIRENMINBIDECHENGJI,ERMEI、HANDENGGUODEXIANXIACHUANTONGPINPAIYEJIBENDOUZAISHINIANQIANJIUJINRULEDIANZISHANGWULINGYU,SUOYITAMENCAINENGQUDELEJINRIDECHENGJI。

  ZAIDIANZISHANGWUSHICHANGDEZONGFENEZHUNIANJINGPENDEJINTIAN,CHANYELIANDEFAZHANYEYUJIANCHENGSHU,XINGYEJINGZHENGDEJILIEXINGDENGFANGMIANZHENGZAITUIGAOHOULAIZHEDEJINRUMENJIAN,QIESHANGSHENGSUDUBAOCHIZHEJIHELIANGJIDEZENGZHANG,ZUODEYUEWAN,CHENGBENYUEGAO,JINGZHENGYUEJILIE,CHENGGONGJIHUIYUEXIAO,FENGXIANYEYUEGAO。DUANDUANJINIANQIANDECHUQITOURUCELVE,XIANYIWANQUANBUNENGZAICIFUZHIYINGYONG,ZHEIYESHIWEISHENMEXIANZAIDELINGPAOJIGEDIANZISHANGWULONGTOUGONGSIHUIBUJICHENGBENDEKUODAGUIMOPAOMAQUANDI。